A first pass at our vision, mission, and product statements:
To empower people to live healthier lives.
We physicalize accurate, realtime data to create a more engaging fitness experience.
We are creating a MR experience that adds an informative, social and interactive layer to the running experience.
What does that mean?
We physically contextualize data and training goals to make training more personal than racing a clock.
Google form: LINK
Channels: Facebook friends, random runners, Running forums
We are following the customer development mindset in actively reaching out to those one degree away from our network to really get a sense of the problem with running tech today. By actively trying to seek out the problem, we can accurately plan and design our AR solution to meet the needs of our potential users.
We have already had conversations with active runners and plan to continue our efforts here.
Our project plan can be found here: https://docs.google.com/spreadsheets/d/1Eotplzvp4JShx_T5ZoxSc9RbJ7bnM4kGGKWRImXxccA/edit
1) Consistently perform customer development on a weekly basis
2) Develop user stories guided by our customer development efforts
3) Organize features and develop low fidelity wireframes to then test on isers. We have an idea how we might be able to accurately and efficiently prototype and test on users
4) Develop a story board for our commercial complete with requirements needed for the shoot