Can I Have Yo Numba? – Designing My Business Card

I started to play with my initials with my name and couldn’t find an arrangements that looked good to me.


I then realized that I had an obsession of dragons, as I was born in the year of the dragon. So I got started..


PROBLEM: This was WAY too extreme, more like a logo for a dark metal band than for a personal logo.


I then wanted to take a softer approach with the approach and use the ‘J’ in my name at the front of the neck of the dragon. But it’s a complex logo and I needed to simplify it…



I then tried to simplify it further by making it one unit but decided that  didn’t want to go down this route. I lost the character of the object.


I then returned to the head of the dragon from before and varied the colors. Once I found something I liked, I moved on to designing the card..

black-option-2-back black-option-1-back yellow-option-back yellow-option-front black-option-front grey-option-front


Winter Showcase Poster Design

In this poster design for the ITP Winter Showcase, I wanted to show how technology and culture can be intertwined at ITP. Every student’s country currently at ITP is represented in this design, and each country’s flag is linked at some point with each other, to represent how connected we are in such a diverse program. This is also to show the more human side of ITP, mixed together with all the new technology and systems we are also immersed with here.

In Living Color

Colors influence our visual perceptions of things all around us. How can they affect our moods, emotions, and motivations, as we go throughout our day? I wanted to see how colors influenced my emotions over a 3-day period. I attempted to take one photo every hour on the hour (for 12 hours per day) to produce a collage of 36 photos.


From these photos, I applied a blurred, mosaic effect to quick uncover the images underlying colors.

I then extracted the dominant color from each photo (shown below).

Things I learned from this experiment:

  1. It’s hard to stay consistent
  2. I spend way too much time in front of the computer
  3. I have a lot of brown and gray in my life

Typography, Wordmarks and My Name

My Name!


Font: Adobe Hewbrew


Font: Amatic SC


Font: Bradley Hand


Font: Colonna MT


Font: Construthivism


Font: Dosis




Possible Logo??





I wanted to capture the vibrations felt by bass when you’re sitting in a car or when you’re listening on your headphones. Move. That. Bass.

Font: PaintCans




Using an “organic”- looking font, I wanted to show growth of plants and leaves in the word.

Font: Indie Flower




I used a serif font to give this word a modern, slightly futuristic feel, turning the ‘o’ into a replication of the carbon atom.

Font: Quicksand

The Good and the Bad of Signs in NYC

I found 3 signs that were particularly pretty bad around NYC.


1. Pandora Ad on Subway Turnstile

I found this ad in a particular spot on the subway toll on Canal Street. I believe they placed this here to appeal to women passing through the turnstiles as they run to catch the subway. The problem is this:


The arrow is pointing to where I saw the ad placed. If this ad was intended for the women boarding the trains, then I think they failed. The average height for women in the US is 5’4”. This is much higher than eye level for most women.


If we analyze this from the male point of view, the average height for a male in the U.S. is 5’10”. At that vantage point, it would be easier to look at the ad. This very well could be the thinking behind their ad placement, in hope that the guys would get their significant other a gift from Pandora. If it’s the first case and that this ad was intended for women, then this failed…terribly.


2. Parking/No Parking

This doesn’t make sense, although now looking at it, I could have taken some better pictures. the parking sign says No Parking from 2am – 6am Monday- Thursday. Now I have no idea why it’s pointing down Centre Street (right) and pointing AT the intersection of Canal and Centre (left). It’s not like you can park in the intersection of even on the corner, which you would park over the crosswalk, which is not allowed.


3. Lucky Health =)

5. “Planned Service Changes”

I hate these. I really hate these. Not only are they an enormous waste of paper. There are so many delays and changes, people have to scrounge through these sheets of paper to find their train and how it affects their commute. So old school, reminds me of this.


The  Good Ones!

In the Converse store, I found this display of their new ‘Counter Climate’ shoes for the rain and any other adverse weather. The messaging is so clean and simple, highlights one style of show in their “Climate’ series and then hits the viewer with the Converse logo at the bottom. You can go up and spin the shoes too, which makes the water fall on the inside of the display glass. Love the reserve/upside down text for ‘Climate’ as it goes with the word, ‘counter’ before it.

Slice Pizza

Love the use of LIC in the logo.


Redoing one Bad One

I wanted to take a stab at redoing the ‘Planned Service Changes’ and in my research, I came across a great app that does exactly what I was thinking of in terms of layout and design. The app is called City Mapper and is essentially Google Maps on roids.

With the new interactive kiosks that the city has been slowly implementing, they should have lines listed like this. All the lines that have planned service changes should be listed here.


Opening them would expand their information and really give the reader a more detailed look at how the change will affect their commute.


This is pretty straightforward AND uses less paper.


NYC Parking Sign

Also I decided to take another crack at the NYC parking assignment we did last time in class. There are several issues with the ‘now’ model, which affects planning for the driver.


Homework Assignment 1: Design Analysis – The Blueprint Album Cover

I analyzed the cover of Jay Z’s critically acclaimed album, The Blueprint pictured below:


I chose this artwork because it one of my personal favorite Hip Hop albums of all time, and has has universal acclaim, including being listed at one of the 500 greatest albums of all time by Rolling Stone magazine. The album is claimed to have been written in 2 days, with the final cut completed within 2 weeks, and is credited to launching the career of Kanye West.

“The Blueprint’s album art was shot by legendary photographer Jonathan Mannion (who’s shot most of Jay-Z’s album covers), but it was inspired by a British photographer named Jocelyn Bain Hogg. The image is from Hogg’s 2001 collection “The Firm,” which was created after Hogg spent 10 years following British gangsters in South London.” (Source)



Underlying Grid

Using the Rule of Thirds, we can see how this image is composed. Jay Z is primary located on the left, the line going right through the middle of him. He commands the attention from the viewer in this position. The grid then neatly divides the remaining elements of the image into their respective quadrants.


We can see the tension in the overall balance of the composition below. I have colored Jay Z, the shoes and the ‘tools’ to try to show their respective visual ‘weight’. I also love how this image separates Jay Z from the group to the right, setting himself to be the boss, in a commanding position relative to the others, sitting next to his tools of the trade: a mic, cigars, an ashtray and a cigar cutter.

The visual hierarchy takes the user from the Jay Z’s figure to the actual words written above, followed by the shoes and the tools in the bottom right corner.




There are two fonts in this composition:

ITC Machine STD (modified to look original) – Source

Social Gothic (most accurate estimate based on What The Font)

Jay Zs name commands presence (as that is the stronger ‘brand’ compared to the album name) that consumers would recognize first strolling through the album isles (back when that was the thing to do). The album name is tucked away neatly, justified to the left underneath Jay Z’s name.


Color Palette

The color palette is very simple. What started out as a most likely black and white photo, the piece has been overlaid with a shade of blue, thus producing a sea of various shades of grays, blues and blacks.

The Hex number of Jay Z’s specific shade of blue that he likes using is #2E56A4 (source) — which later became a shade for a SUV he did in collaboration with General Motors. This composition seems to be tinted in that shade, which I’ve broken down below.



Negative Space

There is a fair bit of negative space, some utilized for text, but for the most part, left alone. They allow separation between the main elements of the composition, explained in the first section of this review, and allow the viewer to concentrate on Jay Z himself, separate from the group to the right, next to his tools of his trade.